Podcasts made by and for Latinos finally make mainstream inroads

Southeast L.A. native Erick Galindo wanted to make a podcast that his Mexican parents would enjoy.

Galindo, 38, was already an award-winning writer and documentarian when he made his podcasting debut in 2020 as co-creator of “Wild” for LAist Studios, the podcast division of Southern California Public Radio.

But it wasn’t until the Feb. 1 release of “Ídolo: The Ballad of Chalino Sánchez” — a bilingual murder mystery that examines the freewheeling life and death of the beloved regional Mexican folk legend — that Galindo’s mom set her phone down on the kitchen counter one night and, as she washed the dishes, listened to her very first podcast.

“Chalino lived a few blocks away from where we lived when I was a kid,” says Galindo, whose family immigrated to California from Sinaloa, Mexico, then migrated all over Southeast L.A. before settling in Downey in the 1990s. “He was an outlaw. His music captured this microcosm of L.A. during that time, the same way Biggie Smalls did for Brooklyn.”